Chris Hale

Vice President of Global Product Marketing

Chris is responsible for global marketing and product management – overseeing the strategic direction and thought-leadership positioning of Liaison. He has industry expertise in the financial services, pharmaceutical, telecommunications and manufacturing industries – and understands the pivotal link between technology, sales and the market to demonstrate business value in Application Integration in the Cloud, Cloud Master Data Management (MDM), Data Transformation and B2B/EDI Integration Services.

Chris actively volunteers for the Special Olympics, is a hockey fanatic and an avid Atlanta business technology junkie.


Recent Posts

  • It’s the Beginning of the End for Monolithic Enterprise Application Architectures and the Decomposition of Enterprise Systems!

    Feb 15, 2012
    Enterprise systems are too rigid and inflexible—just as they were a decade ago. Why? Because the ERP inside-out approach to service-oriented architecture (SOA) has not delivered as promised. Meanwhile, increased competition and customer demands require differentiated business strategies and processes and more inter-firm collaboration—flexibility in the face of rapid change, if you will. ERP systems are definitely not keeping up. They fail terribly at delivering speed and flexibility.
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  • The Current State of Cloud Data Integration

    Oct 11, 2011
    As adoption of cloud services among corporate IT continues to grow, so has the need to tie those applications back to on-premise data stores and systems. Despite the growing number of tools available for on-premise and SaaS, or cloud integration, most companies are still using "labor-intensive custom programming," according to a recent Forrester Research report. The report goes on to say that enterprises are seeking a leaner and more holistic approach to integration, doing more real-time integration and planning increased usage of Enterprise Service Busses (ESBs) and data services platforms.
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  • Cloud Services Brokerage Gets U.S. Government Backing

    Sep 27, 2011
    These days, it’s hard to open a magazine or watch TV without seeing or hearing something about “cloud computing.” It’s a hot IT topic that’s gone mainstream in the media. And yet, despite cloud-computing endorsements from trusted industry analysts like Gartner and its adoption by numerous forward-thinking organizations, at many companies the jury’s still out. I think that’s about to change, especially with regard to cloud brokerage services.
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  • Liaison Customer xpedx Highlighted in Aberdeen Report on Benefits of Cloud MDM

    Aug 25, 2011
    Master Data Management (MDM) is a hot topic for product-centric companies. According to a new research report from Aberdeen Group, entitled “From Design to Delivery: Enhancing the Product Lifecycle with Master Data,” companies that invest in MDM or Product Information Management (PIM) systems dramatically improve the product lifecycle.
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  • The time has come for MDM in the Cloud

    May 16, 2011
    Most IT departments are being asked to do more with less, and yet are still challenged with master data management (MDM) issues – having disparate, uncoordinated data that is often repetitive, inaccurate and unusable for making effective business decisions.
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